Skip to main content

Experimental Evaluation of Anti-Tobacco PSAs

The Quantitative Analysis of Reasoned Action Theory

Reasons People Give for Eating Better and Moving More: A Comparative Salient Belief Elicitation

The Social Regulation of Activity and Inactivity: Implications for Behavior Prediction and Behavior Change

The Reasoned Action Model: Some Next Steps

A Consideration of Perceived Behavioral Control as a Component of Reasoned Action Theory

Understanding Tailoring Using the Integrative Model of Behavior Prediction

Risk and Responsibility in the Lives of People Living with HIV

Martin Fishbein’s Legacy: Contributions to Consumer, Health, and Basic Research

The Reasoned Action Approach in HIV Risk-Reduction Strategies for Adolescents